Red. No other color has so many distinctive cultural meanings. Red is the color of love but also the color of war. It is the color for passion and fear. It is said to be the most visually stimulating of all the colors, which is the reason fire hydrants and fire alarms have adopted the color. The same reason a bold red lipstick is sure to grab the attention of a keen bachelor. Red always has us looking, which is why I pulled over to get this picture of a lone red shopping cart in an empty Target parking lot. Too flirtatious to ignore.